Case
Amazon
Category:
Success case
Author:
Source:
Release time:
2019-05-29
Visits:
1
Amazon (Amazon, NASDAQ: AMZN) is the largest online e-commerce company in the United States, located in Seattle, Washington. It was one of the first companies to start e-commerce on the Internet. Amazon was founded in 1995. At the beginning, it only operated online book sales. Now it has expanded into a wide range of other products and has become the world's largest online retail product. The company and the world's second largest Internet company, under the company name, also include AlexaInternet, a9, lab126, and Internet Movie Database (IMDB) and other subsidiaries.
Amazon and other vendors offer millions of unique new, refurbished and second-hand merchandise to customers, such as books, movies, music and games, digital downloads, electronics and computers, home gardening supplies, toys, baby products, food, apparel. , footwear and jewellery, health and personal care products, sports and outdoor products, toys, automotive and industrial products.
Amazon's wholly-owned acquisition of Joyo.com in August 2004 combined Amazon's leading online retail expertise with Joyo's deep Chinese market experience to further enhance the customer experience and promote the growth of China's e-commerce. In October 2016, Amazon ranked 8th in the world's 100 most valuable brands in 2016. [1] In February 2017, Brand Finance released the 2017 Global Top 500 Brands list, and Amazon ranked third. Ranked 12th in the 2017 Fortune 500 list released on June 7, 2017. In June 2017, "BrandZ's Top 100 Most Valuable Global Brands 2017" announced that Amazon ranked fourth.
In March 2018, the Beijing Consumers Association official website showed that Beijing Consumers Association purchased 19 comparative test samples in Amazon in 2017, 9 of which were not up to standard, and the non-compliance rate was 47.4%.
Amazon was founded on July 16, 1995 by Jeff Bezos, and was originally called Cadabra. Nature is the basic online bookstore. However, visionary Bezos saw the potential and characteristics of the network. When the entity's large bookstore provided 200,000 books, the online bookstore could offer more choices to readers than 200,000 books.
Bezos renamed the Cadabra with the Amazon River, the most diverse species of organisms on the planet, and reopened in July 1995. The company was originally registered in Washington State in 1994, changed to Delaware in 1996, and listed on May 15, 1997. The code is AMZN, one for $18 (closed on October 12, 2012, the stock price is $242.36).
Amazon's original plan was originally to start profiting after 4 to 5 years. The network bubble in 2000 caused Amazon's stable growth style to become a unique story. In the 1990s, quite a few Internet companies grew rapidly. At that time, Amazon's Shareholders kept complaining that Bezos’ business strategy was too conservative and slow. In the dot-com bubble, those fast-growing Internet companies ended their business. Only Amazon had profit. In the fourth quarter of 2002, Amazon’s net profit was about 5 million dollars. In 2004, it grew to more than 300 million US dollars.
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