Case
Midea
Category:
Success case
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Release time:
2019-05-29
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1
Midea Group (SZ.000333) is a leading technology group for consumer electronics, HVAC, robotics and industrial automation systems, and intelligent supply chain (logistics).
Midea Group offers a wide range of products and services, including consumer appliances for kitchen appliances, refrigerators, washing machines, and small appliances, and HVAC for home air conditioning, central air conditioning, heating and ventilation systems;
The robotic and industrial automation system business centered on the German KUKA Group and the Yaskawa Robot Joint Venture, and the intelligent supply chain business with Ande Zhilian as the integrated solution service platform. Midea adheres to the principle of “creating value for customers” and is committed to creating a better life. Midea focuses on continuous technological innovation to improve the quality of its products and services, making life more comfortable and better.
Midea was founded in 1968 in Shunde, China, and is now headquartered in Beijiao New City, Shunde, Guangdong. So far, a global business platform has been established. Midea has approximately 200 subsidiaries, more than 60 overseas branches and 10 strategic business units worldwide, and is the largest shareholder (about 95%) of the KUKA Group in Germany.
On January 8, 2015, “Key Technology Research and Industrialization of Room Air Conditioner Energy Saving” won the second prize of “National Science and Technology Progress Award”. On July 20, 2016, Midea Group entered the Fortune Global 500 list for the first time with an operating income of US$22.173 billion, ranking 481th. On May 25, 2017, the Forbes 2017 Global Enterprise 2000 list was officially released, and the United States ranked 335. On January 5th, Tencent QQ and Midea Group formally signed a strategic cooperation agreement in Shenzhen. The two parties will jointly build an in-depth cooperation based on IP licensing and IoT cloud technology to realize the connection, dialogue and remote control of home appliances. 2017 Tmall double eleven "100 million yuan club" list shows that the United States ranked second.
In 1968, Midea Ventures, in 1980, the United States officially entered the home appliance industry, and registered the US brand in 1981. In 2014, Midea Group employed a total of 130,000 people, and owned more than ten brands including Midea, Little Swan, Welling, Hualing, Ande and Meizhi. The group has Guangdong Shunde, Guangzhou, Zhongshan; Anhui Hefei and Wuhu; Hubei Wuhan and Jingzhou; Jiangsu Wuxi, Huai'an, Suzhou and Changzhou; Chongqing, Shanxi Linyi, Jiangxi Guixi, Hebei and other 15 production bases, radiating South China , East China, Central China, Southwest China, North China, five regions; Vietnam, Belarus, Egypt, Brazil, Argentina, India and other six countries have production bases.
The main household electrical appliances include household air conditioners, commercial air conditioners, large central air conditioners, refrigerators, vacuum cleaners, heaters, electric kettles, ovens, range hoods, water purification equipment, air fresheners, humidifiers, cookers, disinfection cabinets, lighting, etc. Compressor, refrigerator compressor, motor, magnetron, transformer and other home appliance accessories. Now we have the most complete air-conditioning industrial chain, refrigerator industry chain, washing machine industry chain, microwave oven industry chain and dishwasher industry chain in China; we have the most complete small household appliances and kitchen appliances in China; more than 60 in the world Overseas branches, products are exported to more than 200 countries and regions.
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Address：D Building of Dashiling Industrial Park, Longgan g District, Shenzhen, Longdong Community, Baolong Street Shiyan town,Bao'an district, Shenzhen,Guangdong,China
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