Case
Saicmotor
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Success case
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Release time:
2019-05-29
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Shanghai Automotive Group Co., Ltd. ("SAIC Group", stock code 600104) is the largest auto listed company in the domestic A-share market. As of the end of 2013, the total share capital of SAIC Group has reached 11 billion shares.
In 2014, SAIC Group's vehicle sales reached 5.62 million units, an increase of 10.6% year-on-year. It continued to maintain its leading position in the domestic automobile market. It was selected as the Fortune Global 500 in the 12th time with the combined sales revenue of US$102.248 billion in 2014. Ranked 60th, up 25 places from the previous year.
On July 20, 2016, the Fortune Global 500 was released, and SAIC Group entered the Fortune Global 500. In August 2016, SAIC ranked No. 11 among the top 500 Chinese companies in 2016. On July 31, 2017, Fortune China Top 500 was released, and SAIC ranked fourth. In September 2017, SAIC ranked 9th among the top 500 Chinese companies in 2017. On May 9, 2018, the “Top 20 Chinese Brand Value List” was released, and SAIC Group ranked 34th.
Development path:
In 1901, Shanghai first appeared in two Oswego cars, becoming the first city in China to use cars. In the 1940s, there were 30,000 cars in Shanghai, and the brand was spread all over the world. It was called “Wanguo Auto Expo”.
The French Concession Bureau of the French Concession (the predecessor of the Shanghai Automobile Engine Factory), which was established in 1910, was one of the two largest automobile repair and distribution factories in Shanghai at that time.
With the entry of foreign cars, the Shanghai auto repair and distribution industry has gradually developed. The earliest established and more important manufacturers are: Baochang (predecessor of Shanghai Kolben Schmidt Piston Co., Ltd.), Yang Fuxing Machine Manufacturing Factory (predecessor of Shanghai Huizhong Automobile Manufacturing Co., Ltd.), and Zheng Xingtai Auto Parts Co., Ltd. (Shanghai Auto) Transmission Co., Ltd. predecessor).
In 1949, Shanghai operated nearly 200 auto repair dealers with 1,200 employees. Among them, Shanghai Public Transportation Company's repair factory (formerly Shanghai Automobile Engine Factory and Shanghai Bus Manufacturing Company's predecessor) has leading technical equipment and production capacity; Yangzi Jianye's Liwei Automobile Company (later Shanghai Automobile Factory) claimed to be the largest in the Far East. Car company.
In November 1955, Shanghai Internal Combustion Engine Parts Manufacturing Co., Ltd. was established. The main business includes Shanghai auto parts industry, and SAIC started.
From 1956 to 1963, the Shanghai auto parts industry carried out four structural adjustments, basically forming a professional collaborative production system.
On September 28, 1958, the first Fenghuang brand sedan was successfully trial-produced at the Shanghai Automobile Assembly Plant, achieving a “zero” breakthrough in the manufacturing of the Shanghai auto industry.
On February 15, 1959, Premier Zhou Enlai reviewed the Phoenix car in Zhongnanhai, and Shanghai auto workers were greatly encouraged.
In 1964, the Phoenix brand was renamed the Shanghai brand sedan, and by 1975 it had an annual production capacity of 5,000 vehicles. Shanghai has become one of the largest car production bases in China.
Since 1960, Shanghai Happiness 250 motorcycle has gradually formed a series of products and become the leading product.
In 1957, the Shanghai Bus Factory successfully produced the first bus.
Since 1978, SAIC has seized the opportunity of reform and opening up and has taken the lead in embarking on the road of using foreign capital, introducing technology and accelerating development.
In June 1978, the State Council approved the introduction of a car assembly line in Shanghai. Shanghai quickly reported the plan for the car renovation project.
On November 9, 1978, Deng Xiaoping, the chief architect of China's reform and opening up, answered the question of whether the Shanghai car project could be joint venture: "Yes, not only the car, but also the heavy-duty car!" Since then, the Shanghai car project has been introduced. In the joint venture, SAIC took the lead in opening to the outside world.
On April 11, 1983, the first Shanghai Santana sedan was assembled successfully.
On October 12, 1984, the foundation stone laying ceremony of Shanghai Volkswagen Automotive Co., Ltd.
On March 21, 1985, Shanghai Volkswagen Automotive Co., Ltd. was established and officially opened in September of the same year.
On April 12, 2002, the Shanghai Volkswagen Joint Venture Contract was renewed for 20 years, and SAIC and German Volkswagen strategic cooperation entered a new stage.
On March 25, 1997, SAIC and GM signed a joint venture contract with Shanghai General Motors Co., Ltd. and Pan Asia Automotive Technology Center Co., Ltd.
On June 12, 1997, Shanghai General Motors Co., Ltd., the largest joint venture project between China and the United States, was officially established with an investment of US$1.52 billion.
On December 17, 1998, Shanghai No. 1 Project, Shanghai GM, was built, creating the “Shanghai Speed” for 23 months.
China's first auto parts joint venture
On September 1, 1988, Sino-foreign joint venture Shanghai Natiefu Transmission Shaft Co., Ltd. was established, and SAIC began to enter the field of parts and components.
China's first auto Sino-foreign joint venture
On December 25, 1995, United Automotive Electronics Co., Ltd., a joint venture with Bosch, Germany, was established.
China's first auto sales joint venture
On October 19, 2000, Sino-German joint venture Shanghai SAIC Volkswagen Sales Corporation was established.
China's first auto multinational company headquarters
On January 18, 2002, Sino-US joint venture Yanfeng Visteon Automotive Trim Systems Co., Ltd. also became the China headquarters of Visteon Corporation, setting a precedent for the development strategy of “one platform” at home and abroad.
China's first auto service trade joint venture
In June 2002, Anji Tiandi Automobile Logistics Co., Ltd. opened.
China's first car rental joint venture
On December 18, 2002, Anji Car Rental Co., Ltd. was opened.
China's first automotive dedicated ro-ro terminal joint venture
In December 2003, Shanghai Haitong International Automobile Terminal Co., Ltd. was opened.
China's first auto finance joint venture
On August 18, 2004, SAIC General Motors Finance Co., Ltd. was opened.
In January 1999, SAIC Jiangsu Yizheng Automobile Co., Ltd. was established, and SAIC took the first step in cross-border development.
On November 18, 2002, SAIC, GM China and Wuling jointly established SAIC-GM-Wuling Automobile Co., Ltd. to create a new model of vehicle-to-foreign cooperation. SAIC-GM-Wuling has become China's largest production base for mini-cars.
On June 8, 2004, SAIC reorganized China Automotive to establish SAIC (Beijing) Co., Ltd.
On June 15, 2007, SAIC and Iveco and Chongqing Hongyan jointly established SAIC Iveco Hongyan Commercial Vehicle Co., Ltd.
On December 26, 2007, SAIC and Nanjing Automobile cooperated in an all-round way and became a milestone in the strategic restructuring of China's auto industry.
On May 25, 2011, Wuxi Branch of Shanghai Automotive Commercial Vehicle Co., Ltd. held an unveiling ceremony.
In 2006, SAIC held a comprehensive innovation swearing-in meeting.
In 2006.10, the Roewe brand and its first product, Roewe 750, debuted in March of the following year.
2007.12, Shangnan Cooperation, SAIC won the MG brand and Pukou base.
2008.6, Roewe 550 is listed, MG 3SW is listed.
In 2008.9, the SAIC Passenger Vehicle Branch Lingang Plant started production.
In April 2010, Roewe 350 went public.
In December 2010, Roewe 550 won the special award of China Automotive Industry Science and Technology Award.
In April 2011, Roewe W5 went public.
In June 2011, the British Longbridge MG6 sedan was off the assembly ceremony.
In September 2011, the MAXUS Chase V80 was launched.
In April 2012, Roewe 950 appeared at the Beijing Auto Show.
In May 2009, SAIC held a swearing-in meeting to accelerate the construction of new energy vehicles to clarify the development goals of SAIC's new energy vehicles.
In January 2009, Shanghai Jieneng Automotive Technology Co., Ltd. held an unveiling ceremony.
In October 2011, the Roewe new 750 Hybrid hybrid sedan was launched.
At the 11th Bibida Challenge in Berlin, Germany, the “Shanghai” fuel cell vehicle achieved the third overall score.
During the 2010 World Expo, 1125 new energy vehicles of SAIC won the severe test of high temperature and hot summer. The cumulative number of tourists was 200 million passengers and the mileage was 12.42 million kilometers. The goal of the Expo vehicle was “completely lost”.
On November 5, 2012, the Roewe E50 new energy vehicle was launched.
On March 13, 2015, Shanghai Automotive Group Co., Ltd. cooperated with Alibaba Group. The first Internet car is the integration of Yun OS system. It is a medium-sized or even large-sized car under the MG brand.
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