Case
JD
Category:
Success case
Author:
Source:
Release time:
2019-05-29
Visits:
1
Jingdong (stock code: JD), China's self-operated e-commerce company, founder Liu Qiangdong served as chairman and CEO of the board of directors of Jingdong Group. It has Jingdong Mall, Jingdong Finance, Paipai.com, Jingdong Intelligent, O2O and Overseas Business Department. In 2013, it officially obtained a virtual carrier license. In May 2014, it was officially listed on the NASDAQ Stock Exchange. In June 2016, it reached a deep strategic cooperation with Wal-Mart, and No. 1 shop was merged into Jingdong.
In May 2014, Jingdong Group was officially listed on the NASDAQ Stock Exchange. In July 2015, JD was selected for the Nasdaq 100 Index and the Nasdaq 100 Average Weighted Index with high growth.
On January 4, 2017, China UnionPay announced that the payment company of JD Finance officially became a member of the UnionPay acquiring form. On April 25, 2017, Jingdong Group announced the official formation of Jingdong Logistics Sub Group. On August 3, 2017, the “Top 100 Chinese Internet Companies” list was released in 2017, and Jingdong ranked fourth.
On March 15, 2018, JD.com announced the establishment of the “Customer Excellence Experience Department”, which will be responsible for the promotion of the customer experience project at the Jingdong Group level. Yu Rui, vice president of Jingdong Group, became the head of the department.
Jingdong has successively established wholly-owned subsidiaries in Shanghai and Guangzhou, connecting the three points of North China, East China and South China into a line, so that most of the country covers the logistics distribution network of Jingdong Mall; at the same time, it constantly strengthens and enriches the company's technical strength. Improve and improve the software and hardware facilities and service conditions in after-sales service, logistics and marketing. Jingdong Mall has established six logistics platforms centered on Beijing, Shanghai, Guangzhou and Chengdu, Shenyang and Xi'an, in order to provide faster distribution services for users across the country, and further deepen and expand the company's business space.
Jingdong Mall
On May 6, 2013, Jingdong Mall officially met with consumers after completing the internal test. Users can purchase food and beverages, condiments and other daily necessities on Jingdong. The move of Jingdong to the supermarket is also another effort of Jingdong in the strategic layout of the “one-stop shopping platform”. By allowing consumers to stay at home, they can easily achieve daily shopping needs such as “soy sauce” and “buy beer”.
Jingdong Mall has launched more than 5,000 kinds of products for the first time, involving leisure products, pure water, grain and oil, condiments, beer and beverages, and other product categories; these categories are closely related to consumers' daily lives. Different from the previous package sales, now in the Jingdong Mall, a can of Coke, a bottle of soy sauce, consumers can buy zero, Jingdong delivered home. Plus support for cash on delivery and other services, really help users to achieve "multiple, fast, good, and save" shopping.
Jingdong Finance
On April 28, 2015, Jingdong Finance announced that the online banking wallet was renamed Jingdong Wallet, and the online banking + was renamed Jingdong Payment. Jingdong Finance also proposed to provide a comprehensive financial solution for the users around the Jingdong payment system.
Jingdong Finance mainly has two major fist products, namely Jingdong Crowdfunding and Jingdong Baitiao.
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