Case

Samsung

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Success case

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Release time:

2019-05-29

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SAMSUNG

 

Samsung Electronics is Korea's largest electronics industry and the largest subsidiary of the Samsung Group. In March 1938, it was founded in Daegu, South Korea, and the founder was Li Bingzhen. The current president is Li Jianxi, the vice president is Li Zaiyi and Quan Wuyi, the president is Cui Zhicheng, and the CEO is the co-CEO composed of Quan Wuyi, Shen Zongyi and Yin Fugen.

 

history:

1960s

In January 1969, Samsung Electronics Industry was established (in February 1984, it was renamed Samsung Electronics).

1970s

March 1974 - Started mass production of refrigerator "SR-180, SR-201TD".

December 1974 - Started mass production of the washing machine "SEW-200W".

October 1975 - Black and white TV sets (eg: Econo) exceeded 1 million units.

In 1978, Samsung Electronics exported $100 billion.

1980s

1982 - Established the South Korean Samsung Lion Professional baseball team (Lions).

1983 - Developed Korea's first 64K DRAM chip.

1986 - Developed the world's smallest and lightest 4mm video tape recorder. 1988 - Samsung Electronics merges with Samsung Semiconductor & Wireless Communications.

1990s

1990 - Developed 16M DRAM.

1992 - Established a VTR production corporation in Tianjin, China, and developed the world's first 64M DRAM.

1993 - Li Jianxi, president of the Samsung Group, shouted "Everything must change except for the wife and children."

1997 - Developed the world's smallest CDMA mobile phone (137g) and developed the world's largest 30-inch TFT-LCD.

2000s

2000 - President Li Jianxi was selected as one of the top 50 most influential people in the political and economic field selected by Asiaweek magazine for five consecutive years.

2001 - Samsung Electronics' mobile phone production exceeds 50 million units and develops the world's largest 40-inch TFT-LCD display.

2004 - The value of the Samsung brand reached $12.5 billion and rose to 21st in the world (by Interbrand).

2005 - President Li Jianxi was selected as one of the world's top 100 people by Time magazine.

2007 - Developed the world's first 30nm 64Gb NAND Flash memory.

2008 - Established the global brand public relations center ‘Samsung D’light’.

2009 - Samsung, the first in the world's top 100 brands, "Samsung App Store" officially launched.

2010 - The super smartphone "Galaxy S" was launched, and the world's first 30nm DRAM was developed. The sales performance reached a record high - total sales of 100 trillion won and operating profit of 1 billion won.

 

Samsung's brand value has grown from $17.5 billion in 2009 to $23.4 billion in 2011 and has been selected by Interbrand as the fastest growing international brand.

 

* In the list of the top 100 companies published by the UK market consultancy Millward Brown, Samsung has achieved the largest development in the world as a valuable brand in the world from 2009 to 2010. Among them, the brand value increased by 80%, up to 1.13 billion US dollars, ranking 68th in the world. (Big names prove worth in crisis, FT, 4/28)

* Samsung ranked 22nd in the 2010 “Best Companies in the World” ranking by the US management consulting firm Rutionation Institute. (World's Most Reputable Companies, Forbes, 5/24)

* Samsung Electronics ranked 11th in the 2010 "World's Most Innovative Companies" ranking published by BusinessWeek. The The The The The The The The The The The The rate is the highest, and the mobile phone ranks second. It is also in the leading position in the field of white goods, which has already surpassed Japanese companies. Samsung surpassed Japan for the first time in 2005 and was ranked as the world's largest home appliance company. In 2007, it defeated Motorola and became the world's second largest mobile phone manufacturer. In 2009, it defeated Siemens and Hewlett-Packard and became the world's largest technology company.

 

On November 10, 2014, a subsidiary of Samsung Electronics will be allowed to invest $3 billion in a mobile phone manufacturing plant in northern Vietnam, which will be the second mobile phone manufacturing plant established by Samsung Electronics in Vietnam.

 

Dau Tu, a newspaper under the Ministry of Planning and Investment of Vietnam, said that the production plant will be located in Tai Nguyen; the Samsung Electronics Vietnam subsidiary has previously invested $2 billion in the province to build a mobile phone manufacturing plant, from 2014 3 The month began to operate. The Ministry of Planning and Investment of Vietnam is in charge of foreign companies’ investment in Vietnam. Taking into account the latest investment, Samsung Electronics’ total investment in Vietnam will increase to about 11 billion US dollars. In the same year, Samsung Electronics was ranked 13th in the world's top 500.

 

On April 22, 2018, the list of the world's most profitable companies was released in 2017, and Samsung Electronics ranked fifth.

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