Case
Apple Inc.
Category:
Success case
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Release time:
2019-05-29
Visits:
1
Apple Inc. is a high-tech company in the United States. Founded on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ron Wayne, and named Apple Computer Inc. Named Apple on January 9, 2007, headquartered in Cupertino, California.
Apple's public offering on December 12, 1980, set a record of $623.5 billion in market value in 2012. As of June 2014, Apple has been the world's largest company by market for three consecutive years. Apple ranked 9th in the 2016 World Top 500 list. On September 30, 2013, in the “World's Best Brands” report of the Omnicom Group, Apple surpassed Coca-Cola as the world's most valuable brand. In 2014, the Apple brand surpassed Google and became the world's most valuable brand.
On July 20, 2016, the Fortune Global 500 list, Apple ranked ninth. At 1 am on September 8, 2016, the 2016 Apple Autumn New Product Launch was held at the Bill Graham Municipal Auditorium in San Francisco, USA. In October, Apple became the number one of the top 100 most valuable brands in the world in 2016. At 8 o'clock in the morning of January 6, 2017, the "Red Friday" promotion was officially launched on Apple's official website. A large number of users poured into the official website to snap up. Only two minutes of all the participating headphones were robbed. In February 2017, Brand Finance released the 2017 Global Top 500 Brands list, and Apple ranked second. On June 7, 2017, the 2017 Fortune 500 list was released, and Apple ranked third. On July 20, 2017, the 2017 World Top 500 ranked 9th. 2017 Tmall double eleven "100 million yuan club" list shows that Apple ranked first.
At the beginning of Apple's founding, the main development and sales of personal computers, as of 2014 dedicated to the design, development and sales of consumer electronics, computer software, online services and personal computers. Apple's Apple II opened the PC revolution in the 1970s, and the Macintosh relay continued to evolve in the 1980s. The company's hardware products are mainly Mac computer series, iPod media player, iPhone smartphone and iPad tablet; online services include iCloud, iTunes Store and App Store; consumer software includes OS X and iOS operating system, iTunes multimedia browser, Safari Web browsers, as well as iLife and iWork creative and production kits. Apple is known worldwide for its innovation in high-tech companies.
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