Case
General Motors Corporation (GM)
Category:
Success case
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Release time:
2019-05-29
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1
General Motors Corporation (GM) was founded on September 16, 1908. Since the creation of General Motors by William Durant, GM has produced and sold GM, including Chevrolet, Buick, GMC, Cadillac, and Baojun. , Horton, Opel, Vauxhall and Wuling and other brands and services. In 2014, GM's full range of models were sold in more than 120 countries and regions, including electric vehicles, micro-cars, heavy-duty full-size trucks, compact cars and convertibles.
On January 4, 2016, General Motors announced that the company's board of directors voted in full by appointing CEO Mary Barra as chairman and the appointment took effect immediately. Barra’s predecessor, Theodor Sorso, will remain on the board of directors as the chief independent director. Ranked 18th in the 2017 Fortune 500 list released on June 7, 2017.
The company has more than 20 branches and employs 202,000 people. Distributed in 158 locations on six continents, its products are sold in more than 120 countries and regions around the world.
Product Features
General Motors is one of the first large-scale enterprises in the United States to implement joint-stock system and expert group management. It pays special attention to quality control and the adoption of new technologies. Therefore, its products have always enjoyed high reputation in the hearts of users. With breakthroughs in batteries, electric vehicles and power control, GM continues to expand its leading position in automotive electrification. At the same time, GM is also actively promoting advances in energy-efficient technologies, including direct injection technology, variable valve timing, turbocharging, six-speed transmission, diesel engines, and optimized aerodynamic design.
GM's predecessor was Buick Motors, founded in 1907 by David Buick. In 1908, William C. Durant, the largest American carriage manufacturer, bought Buick Motors and became the company's general manager. Launched the C model. In order to promote the car, Durant quickly established a distribution network and attracted large orders – far beyond the company's production capacity. By 1908, Buick Motors had become a major automaker in the United States, and Durant wanted to end the coexistence of hundreds of companies in the automotive industry at the time, and therefore strongly supported Benjamin Crisco about the Buick, Ford, Maxwell- The proposal to merge several major auto companies, such as Briscoe and Oz, but the negotiations ended in failure due to Ford’s asking price of $8 million. In the same year, Durant established a car holding company, General Motors (GM), based on Buick Motors and Oz Motors. In 1909, it merged with two other car companies - Auckland Motor Company and Cadillac Motor Company. .
For over a hundred years, GM and its products have reached the lives of countless consumers around the world. After a hundred years of innovation and development, from the most unpredictable on September 16, 1908 to Alfred Sloan's famous "different wallets, different goals, different models" strategy; from the world A production sports car to the first car with a fuel efficiency of 3.53 liters per 100 kilometers (80 mpg); from the acquisition of Chevrolet, Opel, Vauxhall and other world-renowned car brands to the development of new "green" power Advancing technology, the market for GM's development has far exceeded the birthplace of the company.
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